Justin Bieber’s ‘Swag’: A Track-by-Track Breakdown R&Bieber is back for his first album in

R&Bieber is back for his first album in four years: a 21-track collection that's both earnest and doesn’t take itself too seriously. Justin Bieber‘s back, and he’s “standing on business” with Swag. A lot has changed for the superstar in the time since Bieber’s last Justice had topped the charts in 2021. He’d suffered notable health issues after a Ramsay Hunt syndrome diagnosis, canceled a concert tour, made a $200 million sale for his publishing catalog, had his first child, and severed from his longtime manager Scooter Braun. Swag clocks in at 54 minutes on 21 tracks (though three of those are interludes featuring conversations between Bieber and online comedian Druski), with R&Bieber is full effect for much of it, leaning into the genre’s sweet spots (reverb-heavy keys), while also peppering the album with hip-hop, pop and some gospel. He’s both earnest and not taking himself too seriously on the project, (calling an album Swag in the year 2025 is itself a bold choice) with Bieber flipping between love songs about wife Hailey Bieber on one track, then sampling some of some of his more meme-able moments confronting the paparazzi on the next. The result is perhaps a bit bloated at times, though an overall strong return as Bieber launches into his next era. Will it be a Swag summer? Here’s a track by track rundown. “All I Can Take“ As opening tracks go, ”All I Can Take” offers a smooth and groovy entry into Swag. “Don’t it feel good, don’t it feel nice,” Bieber croons as a synth-y keyboard riff channels a ’90s Michael Jackson vibe with bits of vocal runs. Daisies“ Gen Z’s guitar hero Mk.Gee had long been rumored to be working with Bieber on his new album, and we’re fairly certain he’s the one laying down the excellent guitar lines here. (Musician credits on Swag haven’t been officially released as of this writing.) Regardless, this may be the best song on the album with the clever chorus — “the way you got me all in my head, think I’d rather you in my bed” — complemented by a sweet sounding snare drum to drive the rhythm. “Yukon“ Bieber keeps the guitar-accented sound going on another Swag standout. “Yukon” flicks to SZA tonally, which would make sense given that her frequent collaborator Carter Lang has his fingerprints on the album. “Go Baby“ If any song is sure to get tabloid tongues wagging, it’s “Go Baby.” Bieber declares, “There’s my baby, she’s iconic” at the track’s start, which reveals itself to be a love song about his — complete with a reference to her makeup brand’s signature lip gloss iPhone case (admittedly, a tad cringe). But “Go Baby” is otherwise a very sweet ditty about Bieber voicing admiration for his significant other, an anthem spouses everywhere can get behind. “Things You Do“ Back to the guitar pluck, “Things You Do” is an understated vignette that features some of Bieber’s best vocals on the album as he flexes his range — from intertwining harmonies to a falsetto that makes the high notes sound easy. “Butterflies“ Kicking off with a sample of Bieber’s confrontation with the paparazzi three months ago — where the singer chastised the paps: “you just want money. Money money money money” — is an admittedly hilarious way to lead into a song called “Butterflies.” Like its title, this track flutters but never really lands.

Ava Morales
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